Medical ProfessionalsPublic Service ProgramsSkin Cancer is Color Blind

Skin Cancer is Color Blind

A common misconception is that people of color aren’t at risk for skin cancer. With the Skin Cancer is Color Blind program, ASDS members are spreading the word that anyone can be affected in any area of the body, and oftentimes the diagnosis in people of color is more advanced with worse outcomes and increased mortality. Be part of sharing this important skin health message in your community.

How to Get Involved

Build a team – ASDS members, share your passion for the program with people around you. Encourage your team to share this message and materials in their networking circles.

  • Practice Staff
  • Other Health Care Providers, PCPs, Nurses
  • Student Ambassadors (high school, college or medical students)
  • Community Leaders (medical, school or religious leaders)

Community engagement and promotion – Consider participating in local events. Set up a booth and hand out patient education materials.

  • Community health events
  • Local art fairs
  • Farmer markets
  • School socials
  • Church cookouts

Take pictures of your participation at these events and post them on your website or share in emails and social media. This will encourage patients to attend future events and share their stories to help educate others.

Benefits of Participation – There are perks to giving back beyond the rewarding feeling.

  • Further distinguishes ASDS members as experts in all skin types.
  • Enhances the images of dermatologic surgeons.
  • Makes dermatology more diverse.
  • Increases referrals to health care providers.
  • Increases self-referrals from patients.

Log in or join ASDS to download the free program materials!

The Skin Cancer is Color Blind educational campaign was developed as an ASDS Future Leaders Network project by Arash Koochek, MD, MPH.